Most companies spend a lot of money on paid advertisements, only to see leads elude them. Ads run the old-fashioned way follow a broken cycle:
Start the campaign → 2. Compile leads in a spreadsheet. 3. I hope sales representatives follow up. 4. See ROI decline
We’ve figured it out at Relizon. Compared to conventional techniques, our Paid Ads Playbook produces 2–10X higher ROAS (Return on Ad Spend) by managing leads through to conversion.
In this analysis, we’ll point out the drawbacks of conventional paid advertising strategies and demonstrate how Relizon’s automation powered by AI turns ad spend into consistent revenue.
The Traditional Method: The Reasons Most Paid Advertisements Don’t Work
1. Disconnected Lead Capture (Black Hole = Google Sheets)
Issue: Leads entered into spreadsheets are forgotten, misplaced, or ignored.
Data: According to the Harvard Business Review, inadequate follow-up accounts for 80% of non-converted leads.
For instance, a real estate agent tracks leads in a disorganized Google Sheet but spends $5,000 a month on Facebook ads.Outcome? Seventy percent of leads are lost.
2. Missed Opportunities Due to Manual Follow-Up
Issue: Sales teams are unable to handle the volume of leads.
Data: According to LeadResponseManagement, 50% of buyers select the vendor who answers the phone first.
For instance, an online retailer loses 60% of potential sales when it takes more than 24 hours to respond to Instagram ads.
3. Inadequate Conversion Monitoring
Issue: Most companies monitor clicks rather than sales.
Data: According to HubSpot, 56% of marketers acknowledge that they are unable to precisely link ad spend to return on investment.
For instance, a SaaS business spends $20,000 on Google Ads but is unable to determine which campaigns resulted in sales.
- Want to dive deeper into AI’s role in marketing? Explore our guide: Unlocking Growth with AI-Powered Digital Marketing.
Step 1: Before the Click: AI-Optimized Ad Targeting
Integration of Conversion API: In contrast to pixel-based tracking, our system automatically optimizes bids for buyers (not just clicks) by feeding real-time sales data back into ad platforms.
Cost per acquisition (CPA) is reduced by 30–50% as a result.
Step 2: Automated lead routing with no human input
We no longer use spreadsheets. Leads come straight into your CRM with tags for priority, intent, and next steps.
For example, a dental clinic using Relizon saw three times as many appointments scheduled by auto-scheduling leads into Calendly.
Step 3: Follow-up with Conversational AI (24/7 Lead Nurturing)
Issue Resolved: Our AI instantly engages leads via WhatsApp, email, and SMS; they don’t have to wait.
Case Study: Using AI-driven SMS sequences instead of manual follow-up, a coaching client saw a 217% increase in conversions.
Do you want to learn more about AI’s application in marketing? Check out our guide, “Unlocking Growth with AI-Powered Digital Marketing.”
Step 4: Resuming Missed Chances
Most businesses: Disregard previous leads.
Relizon’s Playbook: Uses dynamic offers (like “Your cart is 20% off for 24 hours”) to automatically retarget previous leads.
As a result, 15–30% of “dead” leads become active again.
Step 5: Track ROAS in Real Time (No More Guesswork)
Conventional reports: Display vanity metrics, such as impressions and clicks.
Relizon’s dashboard: Shows you which ads are profitable by tracking actual revenue for each campaign.
Case Study: How an E-Commerce Brand’s ROAS Was Doubled by Relizon
The Business Challenge: A high-end skincare company spends $30,000 a month on advertisements on Meta.
Issue: Low conversions (1.2% ROAS) despite high traffic.
The Fix for Relizon
Pixel tracking was replaced with conversion API, which resulted in a 38% improvement in ad targeting.
22% of lost sales could be recovered by automated abandoned cart sequences.
Repeat business increased by 65% as a result of AI-powered SMS follow-ups.
The OutcomeIn 90 days, ROAS increased from 1.2X to 3.8X.LTV (customer lifetime value) rose by 120%.
Why Relizon’s Playbook Is Effective (When Others Aren’t)
1. We Prioritize Revenue Over Leads
The majority of agencies end at “lead gen.” Every dollar to sale is tracked by us.
2. AI Takes Care of the Heavy Work
No more manual follow-up. Eighty percent of lead nurturing is done by our bots.
3. Inherent Scalability
Our system automatically adjusts for profit whether you spend $1K or $100K a month.
How to Begin Using Relizon’s Playbook for Paid Advertising
1. No-cost audit
We’ll examine your ongoing campaigns and highlight any areas where you’re losing money.Obtain a Free Ads Audit
2. Deployment of Custom Playbooks
In 7–14 days, we create your automated funnel.
3. Optimization in Real Time
Every day, our team keeps an eye on campaigns and makes necessary adjustments for optimal performance.
Conclusion: Let Relizon Make the Most of Your Advertising Spend Instead of Wasting It
It shouldn’t be risky to use paid advertisements. You’re creating steady revenue with Relizon’s Playbook, not just running advertisements.
We squandered $12K a month on advertisements prior to Relizon. We are now able to scale profitably at 4.5X ROAS.
—E-Commerce Founder Mark T. Are you prepared to change the way your ads perform?
Contact Relizon to Schedule a Free Strategy Call.
